welcome to the virtual gallery, the new magical other dimension where anything is possible and where cars have feelings too.
it's time to examine how cars would look like if they had feelings and would decided to show them.
this project is to locates car aesthetics and their associated feelings within a broader relational setting that includes both human bodies and car bodies, and the relations between them and the spaces.
as we know automotive world has social, material and above all affective dimensions. car selection is never simply about rational economic choices, but is as much about aesthetic, emotional and sensory responses to human character, driving experience or social status. everyday car cultures are implicated in a deep context of relations between people and machines in which emotions and the senses play a key part.